Live a Little

Menthol cigarettes have been specifically marketed particularly to brown and black communities by tobacco companies and for some are more accessible than fresh food. However, the same companies have sponsored and supported powerful black organizations and movements.

In “Selling Soul” we seek to explore this complicated dynamic by exaggerating the reality of food, alcohol, and tobacco ads of the 60s/70s - some of the first ads to portray black people as synonymous with “cool” but not unlike today.

This legacy of slavery and racism that extends
to advertising even today.

Director: Jared Royal
Producer: Stacy Mann
1AC: César Velasco
Set Decorator: Suzanne Wyss
Styling: Hayley Erickson
Gaffer: Blake Nelson
Grip: Brooks Birdsall
Grip: Caleb Guadarrama
PA: Daniela Campos
BTS: Peter Longno